The previous sentence is a statement of the data results. The data results indicate males are scoring higher on the customer satisfaction metric than females. Males have a mean score of 6.3 out of 7 while females have a mean of 5.2 out of 7. For example, say we are trying to understand customer satisfaction by gender. When discussing the data results the focus is on the data itself. The data results are the numerical values and the meaning associated with the statistical results. This requires we interpret the data results within the context of the business situation. We must translate the data into meaningful and useful information (Step 4). They are just a means to an end, not the end itself. Clarify the difference between data results, interpretation, and insightsĪs I've mentioned, the data and statistical results are just tools for gathering information about the things marketers are interested in knowing about.NOTE: Instructure can only assist you with Canvas-related issues.Ĭanvas Support Hotline (available 24/7): 81Ĭhat with Penn State Canvas Support Provided by Instructure (available 24/7): Īfter completing this lesson, students will be able to: If you have difficulty with issues such as logging in to Canvas or uploading files to an assignment dropbox, you can contact Canvas course support provided by Instructure. The Outreach Helpdesk is your secondary point of contact when you encounter technical issues.

If you have any technical difficulties using Penn State-supported tools within this course, please contact the Outreach Helpdesk. SECONDARY CONTACT FOR TECHNICAL COURSE SUPPORT ISSUES Smeal Course Support Email: eLDIG Course Support Phone (open 8:30-5:00): 81 This should be your first point of contact when you encounter technical issues. If you have any technical difficulties using the tools within this course, please contact Smeal's Course-Support team. PRIMARY CONTACT FOR TECHNICAL COURSE SUPPORT ISSUES Please remember that ALL questions about grades, course lesson content, and assignments should be directed to your course instructor. Contact Information for Course Technical Support

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